Inspired by the heritage of classic Britain, hardworking labour and farming with our industrial revolution plus being outdoors. The classic days of the rule of Britannia, of hard working men with naturally healthy hair. We wanted to pay homage to this with natural products that are crafted by barbers, powered by nature.

We create natural grooming essentials for men who value quality, honesty and tradition. Just naturally infused.

Just products built on craft, character and a clear standard: help every man look sharp, feel confident and stay true to himself.